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​​​​​Dr. Salem Harahsheh March 2015.jpg

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Salem S., Harahsheh MA., MSc., PhD.

Associate Professor of Tourism Marketing



  • PhD Tourism Marketing, School of Tourism, Bournemouth University, UK, 2010.
  • MSc. Science Communication and Museum Studies, Dalarna University Borlänge, Sweden, 2008.
  • MA. European Tourism Management, School of Tourism, Bournemouth University, UK, 2002.
  • BA. Business Administration, Faculty of Economics and Administrative Sciences, Yarmouk University, 1988.
  • Tawjihi General Secondary Certificate, Literary Stream, Jordan, 1984.


Dr. Salem Harahsheh joined the Department of Travel & Tourism in the Faculty of Tourism & Hotel Management/ Yarmouk University in 25 November 2010 after finishing his PhD from Bournemouth University, where he developed a robust piece of research on destination image as perceived by British and Swedish tourists before and after visiting Jordan and the implication of marketing the country as a tourism destination. He contributed to the literature of destination image by researching the influence of religious beliefs in the formation of that image. In addition, he contributed to the methodology of tracking the image of the destination Jordan pre- and post-visitation as perceived by two different nationalities. Prior to joining Yarmouk University, Dr. Harahsheh worked as director of tourism in Um el-Jimal in the District of al-Mafraq. He worked one year in the Department of History/ Tour Guidance Track at the University of Sharjah, UAE 2013-2014.

Currently, since September 2014, Dr. Harahsheh is assuming the post of Chair of the Department of Travel & Tourism in the Faculty of Tourism & Hotel Management.​​ Since 6 October 2019, Dr. Harahsheh was promoted to the rank of associae profesor of tourims marketing at Yarmouk University.



Dr. Salem Harahsheh 
Associate Professor of Tourism Marketing

Faculty of Tourism & Hospitality, , UNWTO TedQual Certified

Yarmouk University
Irbid 211 63 Jordan

Mobile: +962 (0) 79 7730843


Graduate of Bournemouth University 2002, 2010 - the UK's Number One New University
The Guardian University Guide 2009, 2010 & 2011

The School of Tourism is a world-leader in tourism research 




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