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Research Title

Neuromarketing: Improved Understanding of Consumer Behavior Through Brain-Based Neuro activity

Authors

Alsmadi, Sami and Hailat, Khaled

Journal

Journal of Information & Knowledge Management

Volume & Page Numbers

20,  (9 pages)

Publisher

 World Scienti¯c Publishing Co. DOI: 10.1142/S0219649221500209

Year

2021

Attachments

Created at 4/6/2021 12:47 AM by khaled G. Hailat
Last modified at 4/16/2021 3:02 PM by khaled G. Hailat